, CEO, HANWAY ASSOCIATES
George McBride is a commercial barrister turned cannabis reform advocate and industry consultant based in London, UK. He co-founded Cannabis Europa, First Wednesdays and Hanway Associates. He started his professional career in cannabis policy at the Beckley Foundation, a pioneering think tank driving research into the medical applications of cannabis and the psychedelics. George went on to become part of the founding team who setup Volteface, the UK’s leading think tank driving the debate around cannabis reform. As CEO of Hanway Associates he provides commercial advisory services to companies navigating the nascent European cannabis sector.